Digital Marketing Executives are professionals who write for a variety of print and online publications. They write engaging and entertaining articles, essays, stories, or poems for books, magazines, websites, and scripts. Some of the stories or scripts they write may be adapted by television and film companies to be produced as television shows or movies. Digital Marketing Executives typically produce fictional stories. The characters, setting, and plot are derived from the rich and imaginative thinking of the writers and are not real. There are also creative nonfiction writers who write about real events and real people interestingly and engagingly. They usually write content for radio, television, and film. Some Digital Marketing Executives eventually get to publish their books. They may get signed up with traditional publishing houses to have their books published in print. With the continued popularity of e-books these days, many publishing houses have also offered digital versions of their bestsellers. Many up-and-coming writers decide to go the self-publishing route and have obtained some degree of success for their efforts.

Eligibility Criteria

• Must possess at least 50% aggregate from a recognized institution in 12^th, from any board PUC/CBSE/ICSE/ISC, etc. However, the cut-off margin varies with the selection process of different colleges.
• Any degree is viable, but opting for Computer Science will provide a better overview and understanding in Digital Marketing than you do from other courses.
• There are no standardized entrance exams for enrolling in Digital Marketing. The availability of these exams is exclusively based on the prospects of the University.
• An M.BA in Digital Marketing can also prove to be helpful while looking for a higher degree and better learning.

Tasks to perform

• Contribute to the development of policies in order to establish a long-term digital relationship with customers.
• Maintain up with new social media platforms, communications platforms, and socioeconomic internet brand management trends; incorporate these new technologies into campaign development, and update existing campaigns with additional information.
• Delegate duties, assess membership of the team work, stick to timelines and budgets, create and revise ideas, and promote sustainability are all examples of how to build and manage the project and members of the team.
• To generate original and interesting content, approach, evaluate, and employ third-party professional developers, web developers, and photographers.
• Create interesting online material, such as headlines, discussions, movies, infographics, and blogging, then track and measure its performance.

Knowledge required

• Media Production — Understanding of media creation, interaction, and distribution strategies and methodologies is required in telecommunications and entertainment.
• Media and Marketing — Familiarity of media creation, engagement, and distribution strategies and methodologies is required for communication systems and multimedia. Printed, auditory, and electronic media are all examples of various ways to inform and amuse.
• Advertising and Distribution — Entails understanding the values and strategies for displaying, advertising, and distributing goods or services. Marketing strategies and strategies, merchandise presentation, distribution procedures, and sales management processes are all part of this.
• Administration and Conduct — Knowledge of the market and management concepts used in strategic planning, capital distribution, human resource modelling, technical leadership, manufacturing processes, personnel and asset implementation.
• Secretarial — Experience in technical and administrative tools and methodologies such as note-taking, document and record handling, stenography and annotations, the layout of forms as well as other workplace practices and etymology.

Skills required

• Surveillance — Entails keeping track of and evaluating your own, other people's, or organizations' results to make changes or take disciplinary measures.
• Time Management — Interacting and switching between different tasks and activities without consuming excess time to provide results.
• Influence — Inspiring and persuading people to change their behavior and support a certain product, brand, or organization to increase sales.
• Critical Analysis — Learning and identifying the strengths and weaknesses along with providing solutions and countermeasures to reduce the impact of potential problems.
• Method of Learning — Practises and processes for selecting and implementing strength and conditioning approaches and techniques that are suitable for the case when learning or introducing new items.

Job roles offered

Once you procure the required qualifications for becoming a Digital Marketing Executive, a myriad of options are open to you. There are multiple projects you can undertake throughout this line or work, and there are many other fields you can branch out to.

• Marketing Manager: A marketing manager raises customer awareness by creating and implementing marketing strategies that fulfill consumer needs while also increasing profitability. Marketing managers work in a wide variety of industry sectors, including advertisements, entertainment, health insurance, banking, computing, commerce, and academia. They supervise internal teams, develop promoting messages and goods, and work to promote or disseminate them to the general public through networking, marketing, and social networking sites. They may be one of several marketing professionals, specializing in a set of goods or services, or a specialized area of implementation, contingent on the size of the firm.
• Inbound Marketing Specialist: Inbound Marketing Specialists may help consumers trust you by providing important evidence in the shape of magazines, digital networking advertising, blogs, and other forms of communication, and it involves being in charge of many of these items. Inbound marketing specialists may operate alone or as part of a bigger team to create inbound strategies for customers or their employers. Through different content efforts, they want to attract new consumers and keep old ones coming back. Customers are in the driver's seat with marketing communication, which connects you with individuals who are specifically enthusiastic about how much you have to say.
• Social Media Specialist: A Social Media Specialist may also be in charge of site stats, reader interaction, and product development. A Social Media Specialist is knowledgeable about the target demographic for each social media platform and can provide convincing material that is tailored to the channel's usual interactions. The planning of a brand's social media strategy is the responsibility of Social Media Marketing Specialists. This includes creating a coherent plan that aligns with the company's overall objectives, planning strategies to reach those objectives, and generally investigating, testing, and optimizing various social media platforms to fit a brand's target audience.
• Analytics Manager: Analytics managers devote a significant amount of effort to designing and executing sophisticated tools and methods that turn raw data into business insights. These insights are frequently utilized for high-level company verdict and strategy formulation. To enable and execute high-quality, data-driven choices, the Analytics Manager will work directly with executives across production, development, and advertising. They will develop and create ideal strategies and activities for analytics personnel to follow, ensuring operational efficiency and roughly comparable.

Career opportunities

Digital Marketing Executive can opt for various fields of work in the companies listed below:

• Accenture
• Amazon
• Hibu
• Naked Lime
• CDK Global
• MyCity Social
• Wpromote
• Big Leap
• Logical Position
• RevLocal

Colleges offering courses

• Icfai Business School, Hyderabad
• Institute Of Management Technology, Ghaziabad
• Gitam Institute Of Management, Visakhapatnam
• Lexicon Mile - Management Institute Of Leadership And Excellence, Pune
• Ves Institute Of Management Studies And Research, Mumbai
• Jagran Lakecity Business School, Bhopal
• Parul University, Vadodara
• Dav University, Jalandhar
• Jagran Lakecity University, Bhopal
• Lnct University, Bhopal