Copywriters write the words used in advertising campaigns, known as the 'copy'. A copy can include scripts to be read for TV and radio advertisements, or the text that appears in print and online advertisements, some copywriters may also write short songs, or jingles, for radio and TV. They work closely with other professionals in the advertising field, including graphic designers, multimedia developers, and market research analysts, to develop effective advertising campaigns that meet their client's requirements. Copywriters may think up the names of products, develop slogans and decide which features of a product should be emphasized in promotional material. Copywriters might work for a company or work as a freelancer. They are hired based on their ability to create compelling text that draws readers in, conveys a certain message, or entertains. A Copywriter provides creative ideas or concepts and can take the client's idea and give it substance, direction and content. Copywriter's work in a variety of areas like public relations, advertising, and marketing, audiovisual & broadcast material, speech writing wherein they work on feature articles, press kits, news releases, product updates, ads, sales letters, trade show displays, fliers, brochures, catalogs, postcards, radio ads, television commercials, video scripts, and audio scripts are used for fundraising, recruiting, training and teaching by organizations, the government, educators and businesses, etc.

Eligibility Criteria

• Must possess at least 50% aggregate from a recognized institution in 12^th, from any board PUC/CBSE/ICSE/ISC, etc. However, the cut-off margin varies with the selection process of different colleges.
• A Bachelor's degree in any field can be beneficial, but a degree in English and Communication can provide a more effective reach in helping you connect with your clients. There are no entrance exams conducted to validate the performance for Copywriting.
• One must acquire a degree/diploma or certification in a recognized establishment to become a Copywriter. This is a basic qualification you must require to enroll in this line of work.
• Masters in any field relevant to Copy Writing can also prove to be helpful while looking for a higher degree and extensive learning.

Tasks to perform

• Create competitive content by obtaining information from SMEs, crafting a story/narrative that aligns with the value-selling strategy, deciding on the appropriate form factor, and shepherding the project throughout development, clearances, and publishing.
• Collaborate with the Sales Enablement Content team to find areas where we may enhance our comparative approach. Create projects to fill up the gaps.
• Set timelines with the Business Development Content director and achieve or exceed them when delivering to the Sales organisation.
• Assist with the administration and moderation of onsite dynamic comment sections and internet forums.
• To create concepts and illustrations, use graphics processing and media production software.

Knowledge required

• Media Production — Understanding of media creation, interaction, and distribution strategies and methodologies is required in telecommunications and entertainment.
• Media and Marketing — Familiarity of media creation, engagement, and distribution strategies and methodologies is required for communication systems and multimedia. Printed, auditory, and electronic media are all examples of various ways to inform and amuse.
• Finance and Management – Understanding of corporate governance concepts and procedures, as well as capital industry, finance, and business information monitoring and interpretation.
• Advertising and Distribution — Entails understanding the values and strategies for displaying, advertising, and distributing goods or services. Marketing strategies and strategies, merchandise presentation, distribution procedures, and sales management processes are all part of this.
• Administration and Conduct — Knowledge of the market and management concepts used in strategic planning, capital distribution, human resource modelling, technical leadership, manufacturing processes, personnel and asset implementation.

Skills required

• Rational interpretation — Use of rationality and inference to distinguish the positives and disadvantages of creative improvements, assumptions, or responses to situations.
• Influence — Inspiring and persuading people to change their behaviour and support a certain product, brand, or organisation to increase sales.
• Effective Involvement — Necessitates paying complete focus to what others are suggesting, using the time to consider the arguments being made, responding to questions as needed, and not disrupting at inconvenient moments.
• Processes Assessment — Entails identifying metrics or indices of service quality as well as the steps required to enhance or change effectiveness in relation to the system's objectives.
• Critical Analysis — Learning and identifying the strengths and weaknesses along with providing solutions and countermeasures to reduce the impact of potential problems.

Job roles offered

Once you procure the required qualifications for becoming a Copywriter, a myriad of options are open to you. There are multiple projects you can undertake throughout this line of work, and there are many other fields you can branch out to as well. .

• Account Executive: Account executives operate in sales, assisting with the maintenance and development of business accounts (clients) as well as the development of new ones. Account executives collaborate with sales reps, finance professionals, and other managers to provide higher-level leadership in many businesses. An account executive may advance to the corporate accounting system, national or regional customer support, or other positions depending on the business. An account executive establishes new customer connections and maintains current ones. These individuals are skilled communicators who serve as connection points for both customers and improved organizational teams on a daily basis. Organizing and coordinating account activities, developing marketing strategies, and monitoring existing accounts on a constant schedule are all aspects of the account administrator's job.
• Business Writer: A business writer is someone who makes ideas and plans for a firm, as well as reports for periodicals on the financial markets, finance, and other financial activities. Documents, such as marketing presentations, maybe written by business writers for a marketing department. They may also produce reports on internal initiatives like re-engineering, as well as portions of yearly financial statements, financial projections, and business strategies. In each case, they provide background knowledge for consumers that may want it in order to comprehend the proposition, strategy, or assessment.
• Business Reporters: Business reporters cover business economic activity, Wall Street, businesses, and a variety of other issues. These writers frequently need to comprehend not just journalism, but also accountancy, marketing, and financial markets in order to create intelligible pieces. Conversations and additional research are used by business reporters to acquire background knowledge. In order to compose the tale, they decide on its structure and emphasis. Business reporters may be assigned specific tasks or create leads based on current economic developments. Reporters go out of their way to find and schedule interviews with persons who have knowledge about each topic.
• Creative Director: A creative director's work includes leading a group of graphic designers, illustrators, and other creative specialists. They'd be involved in every stage of a partnership, from conception to completion. They oversee and advise copywriters, illustrators, and developers while they generate a task, such as a homepage, advertising, or an email message, throughout a project. For crucial choices and permissions, the answer to a chief marketing officer (CMO), but they conduct the majority of their work autonomously, relying on their professional judgment to handle the day-to-day aspects of their projects.
• Production Director: A production director might work in the construction or recreation industries. Although particular on-the-job responsibilities and educational qualifications vary by sector, production directors are typically in charge of meeting deadlines and completing orders correctly. Production directors at manufacturing facilities and print operations guarantee that employees fulfill management's production goals while delivering a high-quality product to customers. These experts may collaborate with other organizations such as housekeeping and project management, as production directors frequently manage a large number of employees.

Career opportunities

Copywriters can opt for various fields of work in the companies listed below:

• Amazon
• Wenger and Watson Inc
• Meesho
• Appy Pie
• Paperpedia Pvt. Ltd.
• MiDigiWorld
• Venus Infrastructure
• Square Yards
• Vista Rooms
• Upstox

Colleges offering courses

• Asian College of Journalism, Chennai
• Indian Institute of Mass Communication, New Delhi
• Chandigarh University, Chandigarh
• Xavier Institute of Communications, Mumbai
• Parul University, Vadodara
• Ajk Mass Communication Research Centre, New Delhi
• Prestige Institute of Management and Research, Indore
• Manipal Academy of Higher Education, Manipal
• Savitribai Phule Pune University, Pune
• Indian Institute of Journalism and New Media, Bangalore