How To Become a Art Director

The aesthetic quality and imagery in periodicals, periodicals, commercial branding, and film and broadcast projects are the responsibility of art directors. They design a program's general look and lead those who work on the graphics or designs. Marketing and media marketing businesses, journal and publication companies, specialist creative management organizations, and the theatrical, moving images, and television businesses all employ art directors. An art director is a person who supervises the production of other developers and illustrators who create visuals for broadcast, cinema, theatrical presentations, commercials, and computer games. They decide on the general aesthetic or mood for every proposal and communicate that perspective to designers who provide visuals such as drawings, animations, photos, statistics, and spreadsheets, or stage and film settings. To produce graphics and arrangements, an art director collaborates with artwork and creative personnel at advertising companies, public communications companies, and textbook, periodical, and editorial publications. They also supervise set concepts in collaboration with developers and managers of theatres, broadcast, and film projects. Their work necessitates an understanding of project design components, the ability to encourage other creative employees, and the ability to maintain initiatives on schedule and schedule. They are frequently in charge of creating budgets and timetables.

Eligibility Criteria

• Must possess at least 50% aggregate from a recognized institution in 12th, from any board PUC/CBSE/ICSE/ISC, etc. However, the cut-off margin varies with the selection process of different colleges.
• A Bachelor's degree in any field can be beneficial, but a degree in English and Communication can provide a more effective reach in helping you connect with your clients.
• There are no entrance exams conducted to validate the performance for Art Direction.
• One must acquire a degree/diploma or certification in a recognized establishment to become an Art Director. This is a basic qualification you must require to enroll in this line of work.
• An M.A. in Art & Design can also prove to be helpful while looking for a higher degree and extensive learning.

Tasks to perform

• To arrange documents for typographic or publishing, mark up, paste, and finish layouts, as well as create typographic specifications.
• Workers who turn conceptual designs into artwork arrangements or produce arrangements for publishing should be hired, trained, and directed.
• Oversee your own finances and activities while staying between budgetary and time constraints.
• Generate comprehensive mood panels for television programming that depict the direction and timeframe of plot advancement.
• Establish what operations will be provided by negotiating with manufacturers and estimation methods.

Knowledge required

• English Grammar – Familiarity in English Grammar, the form, and substance of the English language, along with the context and pronunciation of words, principles of grammar, and language.
• Computer Application — Understanding the prospects and functioning of circuit boards, processing units, circuits, electrical devices, computer equipment, plus applications and programming.
• Administration and Conduct —Knowledge of the market and management concepts used in strategic planning, capital distribution, human resource modelling, technical leadership, manufacturing processes, personnel and asset implementation.
• Computer Application — Understanding the prospects and functioning of circuit boards, processing units, circuits, electrical devices, computer equipment, plus applications and programming.
• Finance and Management — Understanding of corporate governance concepts and procedures, as well as capital industry, finance, and business information monitoring and interpretation.

Skills required

• Influence – Inspiring and persuading people to change their behavior and support a certain product, brand, or organization to increase sales.
• Method of Learning — Practises and processes for selecting and implementing strength and conditioning approaches and techniques that are suitable for the case when learning or introducing new items.
• Time Management — Interacting and switching between different tasks and activities without consuming excess time to provide results.
• Surveillance — Entails keeping track of and evaluating your own, other people's, or organizations' results in order to make changes or take disciplinary measures.
• Time Management — Interacting and switching between different tasks and activities without consuming excess time to provide results.
• Effective Involvement — Necessitates paying complete focus to what others are suggesting, using the time to consider the arguments being made, responding to questions as needed, and not disrupting at inconvenient moments.

Job roles offered

Once you procure the required qualifications for becoming an Art Director, a myriad of options are open to you. There are multiple projects you can undertake throughout this line of work, and there are many other fields you can branch out to as well.

• Creative Designer: A Creative Designer specializes in development and promotion to develop different products that give details about a corporation's services, such as labeling requirements or pamphlets. These resources are created with the use of physical drawings and computer illustration tools. They'll accompany the initiative from start to finish, from conception to preliminary structure to prototypes to finished product. Graphic designers, illustrators, and photographers are all examples of creative designers. They usually work for entertainment or marketing corporations. They can also work for themselves.
• Design Director: Client design and branding initiatives are overseen by design directors, who also lead the design department and establish and monitor graphic designing. Design directors are recruited by promotional managers, promotional agencies, automobile firms, architectural designing firms, and entertainment firms to operate a comprehensive work schedule with minimal nights or weekends necessary. Design directors are executives who are subordinate to the accounts or art departmental heads in a cooperative atmosphere. Design directors operate in workplaces but might commute to interact with customers at other businesses, conference halls, or restaurants.
• Product Designer: A product designer is in charge of the creation and appearance of commercial items. This position's responsibilities include refining current product designs and reviewing functional conceptions introduced by rivals of comparable goods to ensure that durability and functionality are comparable. Product designers might advance to professional, administrative, or management positions dependent on the business and firm. Good research and competition analysis abilities, as well as a grasp of company developments and marketplace circumstances, are also advantageous. The physical capacity to sit for lengthy periods in front of a computer is necessary considering the complexity of the job.
• Digital Marketer: A digital marketer that specializes in developing email lists, writing emails, and nurturing prospects through written interactions is known as an email marketing expert. These experts use email automation technology to carry forth mass mailings, publications, and other marketing materials, all to raise brand recognition and establish a company's competitiveness in the global market. An email marketing specialist's responsibilities are many. Email marketing experts develop marketing strategies that promote brands and increase traffic. From utilizing automated technologies to composing emails and even communicating one-on-one with consumers, all marketing experts can expect a set of duties.
• Musical Arts Manager:Groups, independent performers, instrumental organizations, and recorded companies all engage musical arts managers. Scheduling performance locations and supervising contractual discussions and settlements are common obligations. Musical arts managers might additionally offer professional guidance and assistance to musicians, as well as communicate with the government and journalists on their accounts and aid with advertising and commercial efforts.

Career opportunities

Art Director can opt for various fields of work in the companies listed below:

• EY
• Target
• Amazon
• Grey Group
• Planet Spark
• Zee Entertainment Enterprises Limited
• InMobi
• DaMENSCH
• Media.Monks
• Myntra

Colleges offering courses

• National Institute of Design, Ahmedabad
• Industrial Design Centre, IIT Bombay
• National Institute of Fashion Technology, Mumbai
• National Institute of Fashion Technology, Delhi
• Pearl Academy, Mumbai
• National Institute of Design, Gandhinagar
• Symbiosis Institute of Design, Pune
• National Institute of Fashion Technology, Hyderabad
• Department of Design, Indian Institute of Technology, Delhi
• National Institute of Design, Vijayawada