Published By Team Setmycareer on Sep 20, 2023
Discover How To Become a Visual Merchandiser
Visual Merchandisers are in charge of creating attractive visual displays in retail outlets.
These people make shops look the way they do, using their creativity to enhance the
aesthetic appeal of window displays, walkways, counters and in-store displays. Visual
Merchandisers conceptualize and produce aesthetic, functional, and interesting designs
displays and exhibits in order to effectively deliver and communicate visual concepts and
strategies. Some Visual Merchandisers are employed by museums, retail establishments,
theatre companies, outlets, galleries, department stores, or other similar establishments,
while others work on a freelance or consultancy basis to create visual concepts for private
clients or deliver training to retail teams.
The main objective of visual
merchandising is to increase sales and buyer attention, capitalizing on the human tendency
to ‘window-shop’. Displays are frequently changed to promote new product launches and
reflect festive or seasonal themes, such as Diwali, Christmas, spring or summer. They create
sketches of visual displays based on the requirements set by your client’s store management
department. Once these preliminary designs have been approved, you’ll be finalizing the
design and creating detailed floor plans. Following this design process, they will be
sourcing the necessary props, materials and accessories required to bring the designs to
life.
Sometimes they may be responsible for actively setting up the displays,
but other times they will simply be supervising the staff tasked with turning your creative
designs into a reality. Furthermore, they work to ensure the uniformity of displays across
multiple store locations.
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