Published By Team Setmycareer on Sep 20, 2023
Discover How To Become a Sales Engineer
Sales engineering is a hybrid of sales and engineering that exists in industrial and
commercial markets. Buying decisions in these markets are made differently than those in
many consumer contexts, being based more on technical information and rational analysis and
less on style, fashion, or impulse. Therefore, selling in these markets cannot depend on
consumer-type sales methods alone, and instead it relies heavily on technical information
problem-solving to convince buyers that they should spend money on the seller's products or
services, in order to meet a business need (that is, to satisfy a business case). A sales
engineer is thus both "a salesperson that understands and can apply engineering" and "an
engineer that understands how to sell engineered systems".
They thus not only sell but also provide advice and support. They provide this service to various internal or external customers, and they may work for a manufacturer (servicing its industrial-account/business-to-business customers), for a distributor (which in turn services the industrial-account/business-to-business customers), or for a third party such as an engineering consultancy or a systems integrator. Sales Engineers are a critical sales team member in many companies and industries around the world.
They are more than just technical experts in their respective industries. Highly successful sales engineers must build and maintain parallel expertise in "soJ skill" disciplines such as business acumen, presentation skills, building customer relationships, developing an engagement strategy, and having a thorough understanding of the targeted industry. Many companies have difficulty finding people who possess these qualities, plus have extensive technical knowledge. The essence of the sales engineering role can be called by various names. Which name is most apt can even depend on which industry it is used in. Some common job titles that involve the essence of sales engineering include Sales Engineer, Solutionons Engineer, Systems Engineer, Customer Engineer, (pre-sales) consultant, Technical Account Manager; Applications Engineer or Field Applications Engineer, and others.
Architects can opt for various fields of work in the companies listed below:
We understand that making important career choices can be overwhelming and uncertain. The decisions you make today will shape your professional journey and have a lasting impact on your life. That's why we highly encourage individuals like you to talk to our experts before making any significant career decisions. Our team of experienced career counselors is here to provide you with the guidance and support you need to make informed choices that align with your aspirations and goals.