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How to Become a Sales and Business Development Manager?

Discover the roadmap to becoming a Sales and Business Development Manager, from education and skills to career growth and opportunities

Published By Team SetMyCareer
Last Updated: 25 September 2024
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In this Career Outline


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Introduction to Sales and Business Development Manager

"Sales and Business Development Managers shape the future of their companies by turning strategy into actionable growth." – Daniel Pink

Sales and Business Development Managers of corporate advancement oversee growth initiatives and create business opportunities for their companies. They develop business plans to increase revenue, engagement, and customer satisfaction. Key duties include working with management to define project scope, reviewing requirements, and approving timelines. They also monitor expansion success, motivate staff, and tackle growth challenges. Working in an office, they use computers for documentation, procedure analysis, and communication. They conduct research, assess products and competitors, and use analytics to meet organizational goals.


Steps to Become a Sales and Business Development Manager:

Step-1

Most employers look for candidates with at least a bachelor's degree in business, marketing, or a related field. Subjects like economics, finance, and business management provide a strong foundation.

Step-2

Start by working in entry-level sales positions to develop your sales skills and gain insight into customer needs. This experience will help you learn how to pitch, negotiate, and close deals.

Step-3

Effective communication is critical in sales and business development. You need to clearly articulate your value proposition to clients and partners.

Step-4

Sales and business development require a deep understanding of market dynamics, competitor analysis, and strategic planning. Stay updated on trends to position your company effectively.

Step-5

Building and maintaining relationships is key. Attend industry events, seminars, and networking sessions to meet potential clients and stay connected with industry professionals.

Step-6

Earning certifications in business development, sales management, or even project management can enhance your resume and provide you with advanced skills in the field.

Step-7

Once you’ve gained substantial experience in sales or business development, aim for leadership positions where you can manage a team and take on more responsibilities.

Eligibility Criteria

Eligibility Criteria Description
Eligibility Must possess at least 50% aggregate marks in 12th grade from a recognized board (PUC/CBSE/ICSE/ISC, etc.).
Educational Background High school diploma or equivalent.
Undergraduate Degree Pursue a degree in BBA, B.Com, or a relevant diploma to kickstart your career as a Sales and Business Development Manager
Postgraduate Degree An MBA in Sales & Marketing can be beneficial for advanced degrees and enhanced career opportunities.
Entrance Exams Obtain valid scores in entrance exams such as UGAT, CUET, DU JAT, SET, IPMAT, BHU UET, etc.

  • Must possess at least 50% aggregate from a recognized institution in 12th, from any board PUC/CBSE/ICSE/ISC, etc.
  • Should procure a valid score in entrance exams after 12th such as UGAT, CUET, DU JAT, SET, IPMAT, BHU UET, etc.,
  • One must earn a degree in BBA/B.Com or a Diploma to become a Sales and Business Development Manager. This is a basic qualification you must require to enroll in this line of work.
  • An MBA in Sales & Marketing can also prove to be helpful while looking for a higher degree and better learning.
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Tasks to perform as a Sales and Business Development Manager:

Collaborate together with departmental leaders to design marketing offerings and obtain knowledge on equipment and client demands.

Consult with prospective clients about the technology necessary and recommend to them the best sorts of technology to buy.

Recommend retailers and marketers on regulations and operational processes to guarantee the company's operational performance.

Contact authorized dealerships to pique their interest in starting or expanding leasing programs.

To establish and oversee sales and service programs, organize and supervise personnel, development, and achievement reviews.

Knowledge & Skills Required

Sales and Business Development Managers must possess a wide array of skills to succeed in their careers. Here are the key knowledge areas and skills needed to excel in this field:

Knowledge Required
Understanding the complete sales lifecycle from lead generation to closing deals. Expertise in negotiating contracts and terms effectively.
Key skills for this role include the ability to analyze market trends and spot new business opportunities. Proficiency in using CRM software to manage client relationships is also essential.
Aligning sales strategies with the company’s overall business goals is crucial for success. Understanding profit margins, revenue forecasting, and budgeting.
Skills Required
Problem-Solving Communication
Negotiation Leadership
Time Management Strategic Thinking

Understanding What are soft skills? and why is it important,as they complement technical abilities and enhance overall performance in the field of Sales and Business Development Manager.

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The Knowlegde and Skills don't intrigue you?


Your career may not align with your interests. Identify them and match with careers requiring those skills for faster growth and success!

Job roles offered for a Sales and Business Development Manager:

As a Sales and Business Development Manager, you’ll have access to various career paths and growth opportunities.

Chartered Financial Analyst:

Evaluates and helps improve clients' financial performance, reviews progress, and makes economic forecasts. Requires problem-solving and communication skills, with typical office hours but possible extra hours and travel.

Commodity Trader:

Buys and resells commodities, often in agricultural markets or for manufacturing. Traders may work for brokerages, large companies, or trade independently.

Securities Analyst:

Researches and evaluates businesses, forecasts industry potential, and advises clients on financial products. The field is growing due to increased public interest in equity markets.

Pricing Analyst:

Uses data to set competitive prices and increase market share. Works across industries to develop pricing strategies and support sales and marketing efforts.

Financial Analyst:

Assesses a company's financial health, analyzes market conditions and provides recommendations for business decisions. They often create financial models to predict outcomes based on market data.

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Not sure where you fit in?


With countless career options, choosing the right path can be tough. Analysis and guidance sessions help clarify what to study, pursue, and achieve.

Career Opportunities for a Sales and Business Development Manager:

Sales and Business Development Managers can opt for various fields of work in the companies listed below:

BYJU'S Cognizant Technology Solutions Standia
Extramarks Amazon Urban Company
Tata Consultancy Services Lido Flipkart
IKEA Unacademy Hirekaro Global Services

Colleges offering courses for Sales and Business Development Manager:

Here is the list of colleges offering the Best courses after 12th:

School of Business, University of Petroleum and Energy Studies, Dehradun JBIMS Mumbai - Jamnalal Bajaj Institute of Management Studies
DYPUSM Mumbai - School of Management Dr DY Patil University IGNOU Delhi - Indira Gandhi National Open University
Welingkar Mumbai - Prin LN Welingkar Institute of Management Development and Research SIMSREE Mumbai - Sydenham Institute of Management Studies Research and Entrepreneurship Education
MITSOM Pune - MIT School of Management IMS DAVV Indore - Institute of Management Studies Devi Ahilya University
ITM Navi Mumbai - ITM Business School

End Note

Becoming a Sales and Business Development Manager is a journey that combines education, experience, and a strategic mindset. Whether you're just starting or looking to advance your career, these steps will help you achieve your goals. SetMyCareer is here to guide you through Career counselling after graduation at every step of the way. Connect with our experts to get personalized advice on your career path.