How to Become a Public Relations Manager?
Explore the path to becoming a Public Relations Manager, from essential skills to career prospects and top colleges offering relevant courses
In this Career Outline
Introduction to Public Relations Manager
“A Public Relations Manager is the bridge between a company's reputation and its stakeholders.” – John Smith
A Public Relations Manager with 6-8 years of experience is a mid-level role focused on enhancing a company's or client's public image. Responsibilities include handling media inquiries, proposing stories, creating press kits, planning interviews, drafting speeches, and managing communication content. They also handle crisis communications and release information to counteract negative press. The role involves developing PR strategies, managing budgets, and collaborating with journalists and other experts to improve the organization's reputation.
Steps to Become a Public Relations Manager:
Step-1
Research what PR Managers do daily, including managing media relations, crafting press releases, and handling crisis communication.
Step-2
Degrees in Public Relations, Communications, Journalism, or Marketing are highly recommended.
Step-3
Look for internships or entry-level positions in PR to build your resume and gain practical experience.
Step-4
Focus on skills like communication, media relations, crisis management, and strategic thinking.
Step-5
A Master’s degree in Public Relations or related fields can enhance career prospects.
Step-6
Consider certifications like the Accredited in Public Relations (APR) to add value to your resume.
Step-7
Expand your network by joining PR associations, attending industry events, and connecting with professionals in the field.
Eligibility Criteria
| Eligibility Criteria | Description |
|---|---|
| Eligibility | Must possess at least 50% aggregate marks in 12th grade from a recognized board (PUC/CBSE/ICSE/ISC, etc.). |
| Educational Background | High school diploma or equivalent. |
| Undergraduate Degree | Must earn a degree in B.A/BBA or a Diploma to become a Public Relations Manager. This is a basic qualification required to enter the field. |
| Postgraduate Degree | An M.A in Public Relations can be beneficial for higher degree opportunities and enhanced learning. |
| Entrance Exams | Should procure a valid score in entrance exams such as UGAT, CUCET, CAT, etc. Some colleges offer their own entrance exams. |
- Must possess at least 50% aggregate from a recognized institution in 12th, from any board PUC/CBSE/ICSE/ISC, etc.
- Should procure a valid score in entrance exams after 12th such as UGAT, CUCET, CAT, etc.
- One must earn a degree in B.A/BBA or a Diploma to become a Public Relations Manager. This is a basic qualification you must require to enroll in this line of work.
- An M.A. in Public Relations can also prove to be helpful while looking for a higher degree and better learning.
Not eligible to pursue this career?
Find out different career options based on your current academic accomplishments. Enquire with our career experts and build a roadmap to your career success!
Tasks to perform as a Public Relations Manager:
Knowledge & Skills Required
Public Relations Managers must possess a wide array of skills to succeed in their careers. Here are the key knowledge areas and skills needed to excel in this field:
| Knowledge Required | |
|---|---|
| Understanding how to interact with media effectively. | Techniques to handle and mitigate crises |
| Skills to craft and convey messages strategically. | Knowledge in organizing and executing events. |
| A strong ability to assess and respond to public opinion | Familiarity with social media and digital platforms. |
| Skills Required | |
|---|---|
| Problem-Solving | Media Relations |
| Creativity | Communication |
| Organization | Networking |
Understanding What are soft skills? and why is it important,as they complement technical abilities and enhance overall performance in the field of Public Relations Manager.
The Knowlegde and Skills don't intrigue you?
Your career may not align with your interests. Identify them and match with careers requiring those skills for faster growth and success!
Job roles offered for a Public Relations Manager:
Once qualified as a Public Relations Manager, various career paths open up:
Helps clients shape their public image through appearance and behavior, tailoring strategies for individuals like professional wrestlers or politicians.
Fundraisers for organizations, securing donations by communicating their goals and the impact of contributions.
Oversees the creation of print and digital content for various entities, managing everything from technical documentation to marketing materials.
Coordinates political campaign activities, including fundraising and advertising, and manages a team while working closely with candidates and advisors.
Plans and executes events, handling scheduling, budgeting, client communication, and promotional activities to ensure successful gatherings.
Not sure where you fit in?
With countless career options, choosing the right path can be tough. Analysis and guidance sessions help clarify what to study, pursue, and achieve.
Career Opportunities for a Public Relations Manager:
Public Relations Managers can opt for various fields of work in the companies listed below:
| DreamBox Inc | Proofpoint | Authentic Designers |
| Epixelweb | ConveGenius | PNJ Sharptech |
| SocialPulsar | Myntra | Pepperfry |
| MSLGROUP India |
Colleges offering courses for Public Relations Manager:
Here is the list of colleges offering the Best courses after 12th:
| Stella Maris College, Chennai | Women's Christian College, Chennai |
| School of Liberal Studies, Pandit Deendayal Petroleum University, Gandhinagar | School of Modern Media, UPES Dehradun - School of Modern Media, University of Petroleum and Energy Studies |
| Nirmala Institute of Education, Panjim | Hinduja College - KPB Hinduja College of Commerce |
| Tata Institute of Social Sciences, Hyderabad | Dhenkanal Autonomous College, Dhenkanal |
| Asian Academy of Film and Television, Noida |
End Note
Becoming a Public Relations Manager involves a blend of education, experience, and skill development. By following the steps outlined above and acquiring the necessary knowledge and skills, you can pave the way to a rewarding career in PR. For personalized Career counselling after graduation and guidance on your career journey, SetMyCareer is here to help you achieve your professional goals. Reach out to us today!
In this Career Outline
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