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How to Become a Brand Manager?

Master the Art of Brand Management with Our Comprehensive Guide

Published By Team SetMyCareer
Last Updated: 22 July 2024
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In this Career Outline


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Introduction to Brand Manager

"Your brand is the single most important investment you can make in your business." — Steve Forbes

In today's competitive market, brand managers play a pivotal role in shaping a company's image and driving its success. They are the masterminds behind brand positioning, strategizing marketing campaigns, and ensuring that the brand resonates with its target audience. If you are creative, strategic, and passionate about branding, then a career as a brand manager might be your perfect fit. Let’s explore the steps, eligibility criteria, and opportunities in this exciting field.


Steps to Become a Brand Manager:

Step-1

Start by earning a bachelor's degree in marketing, business administration, or a related field.

Step-2

Acquire knowledge of market research, consumer behavior, and marketing strategies.

Step-3

Work in marketing roles to gain practical experience. Begin with internships and entry-level positions to gain valuable experience.

Step-4

Consider obtaining a master's degree (MBA) in marketing or brand management.

Step-5

Showcase your work, campaigns, and projects that highlight your branding skills.

Step-6

Keep abreast of the latest trends and technologies in marketing and branding.

Eligibility Criteria

Eligibility Criteria Description
Eligibility Must possess at least 50% aggregate in 12th grade from a recognized institution.
Educational Background Strong foundation in marketing, business, or related fields.
Undergraduate Degree BBA, B.Com, or any bachelor's degree in marketing or business administration.
Postgraduate Degree MBA or Master's in Marketing/Brand Management.
Entrance Exams CAT, GMAT, or other relevant entrance exams for MBA programs.

  • Must possess at least 50% aggregate from a recognized institution in 12th, from any board PUC/CBSE/ICSE/ISC, etc. However, the cut-off margin varies with the selection process of different colleges.
  • There are no standardized Entrance exams after 12th for enrolling in Brand Management. The availability of these exams is exclusively based on the prospects of the University.
  • Any degree is viable, but opting for B.Com/BBA or a diploma in marketing will provide a better overview and understanding of the market than you do from other courses.
  • An M.BA in Marketing/Brand Management can also prove to be helpful while looking for a higher degree and better learning.

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Not eligible to pursue this career?


Find out different career options based on your current academic accomplishments. Enquire with our career experts and build a roadmap to your career success!

Tasks to perform as a Brand Manager:

Develop and execute brand strategies

Conduct market research and analyze consumer trends

Coordinate with marketing teams to create and launch campaigns

Monitor brand performance and adjust strategies accordingly

Ensure brand consistency across all marketing channels

Brand Manager Strategies: Watch and Learn

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Knowledge & Skills Required

Brand Managers need a broad set of skills to succeed in their roles. Here are the key knowledge areas and skills needed to excel in this field:

Knowledge Required
Capable of providing different designs in terms of making equipment, working principles and appliances required to produce accurate blueprints, sketches, and plans. Procuring different principles to aid in conducting proper resource allotment, quality of production, proper collaboration between people, clear plan of action, etc.
They must have an awareness and understanding of the working principles behind different genera and species of animals and plants, their interaction with the environment, and their relationship with the ecosystem. Understanding the properties of physics, its application, the laws it abides by, knowledge of fluid dynamics, thermodynamics, comprehension of quantum particles and structures and other working principles associated in this field of work.
Skills Required
Attention to detail Analytical and critical thinking
Data analysis and interpretation Strong communication skills
Problem-solving abilities Fieldwork and laboratory techniques

Understanding What are soft skills? and why is it important,as they complement technical abilities and enhance overall performance in the field of Brand Manager.

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The Knowlegde and Skills don't intrigue you?


Your career may not align with your interests. Identify them and match with careers requiring those skills for faster growth and success!

Job roles offered for a Brand Manager:

Once you procure the required qualifications for becoming a Brand Manager, a myriad of options is open to you. There are multiple projects you can undertake throughout this line of work, and there are many other fields you can branch out to as well.

Membership Director:

Leads and manages enrollment operations for a membership organization. Develops growth strategies, creates and distributes information, and reports to upper management. Often manages through subordinate managers and assists with budgeting. Requires a bachelor's degree.

Channel Manager:

Manages relationships with distribution channels. Establishes sales strategies, handles partnerships, and leads sales teams. Typically reports to the Vice President of Channel Sales. Key tasks include creating effective connections with corporate sponsors and service providers.

Retail Marketing Manager:

Works at retailers to ensure products are well-received and sales targets are met. Primarily office-based, the role involves innovative thinking and strict deadlines. Manages marketing budgets and reports to merchandise marketing professionals.

Head of Advertising:

Oversees the Advertising Sales department, creates promotional strategies, and seeks new markets. Manages the departmental budget and evaluates the effectiveness of the advertising team. Plays a key role in hiring and training staff.

Circulation Manager:

Ensures the distribution of newspapers and magazines. Builds relationships with merchants and wholesalers, uses marketing efforts to boost circulation rates, and manages circulation budgets.

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Not sure where you fit in?


With countless career options, choosing the right path can be tough. Analysis and guidance sessions help clarify what to study, pursue, and achieve.

Career Opportunities for a Brand Manager:

Brand Manager can opt for various fields of work in the companies listed below:

Flipkart Razorpay Amazon
Myntra Talentiser Meesho
Manipal Global Education Services Inshorts Cipla
Dunzo

Colleges offering courses for Brand Manager:

Here is the list of colleges offering the Best courses after 12th:

Teerthanker Mahaveer University (TMU), Moradabad Shreeyash Institute Of Management (SIM), Aurangabad
Ratan Global Business School (RGBS), Hyderabad Anjuman-I-Islams Institute Of Hotel Management & Catering Technology (AIHMCT), Mumbai
Bharati Vidyapeeth College Of Hotel And Tourism Management Studies (BVCHTMS), Mumbai Indian School Of Business Management & Administration (ISBM), Delhi
Dharamjeevi Institute Of Professional Education (DIPE), Kurukshetra Lucknow Institute Of Technology (LIT), Lucknow
Indian Business School Of Advanced Management Studies (IBSAMS), Mumbai Institute Of Management Studies (IMS INDORE), Indore

End Note

Becoming a brand manager is a dynamic and rewarding career choice. With the right education, skills, and experience, you can craft successful brand strategies that make a significant impact. SetMyCareer is here for Career counselling after graduation to guide you along your career journey. Connect with our experts to get started on your path to becoming a successful brand manager.