How to Become a Brand Manager?
Master the Art of Brand Management with Our Comprehensive Guide
In this Career Outline
Introduction to Brand Manager
"Your brand is the single most important investment you can make in your business." — Steve Forbes
In today's competitive market, brand managers play a pivotal role in shaping a company's image and driving its success. They are the masterminds behind brand positioning, strategizing marketing campaigns, and ensuring that the brand resonates with its target audience. If you are creative, strategic, and passionate about branding, then a career as a brand manager might be your perfect fit. Let’s explore the steps, eligibility criteria, and opportunities in this exciting field.
Steps to Become a Brand Manager:
Step-1
Start by earning a bachelor's degree in marketing, business administration, or a related field.
Step-2
Acquire knowledge of market research, consumer behavior, and marketing strategies.
Step-3
Work in marketing roles to gain practical experience. Begin with internships and entry-level positions to gain valuable experience.
Step-4
Consider obtaining a master's degree (MBA) in marketing or brand management.
Step-5
Showcase your work, campaigns, and projects that highlight your branding skills.
Step-6
Keep abreast of the latest trends and technologies in marketing and branding.
Eligibility Criteria
| Eligibility Criteria | Description |
|---|---|
| Eligibility | Must possess at least 50% aggregate in 12th grade from a recognized institution. |
| Educational Background | Strong foundation in marketing, business, or related fields. |
| Undergraduate Degree | BBA, B.Com, or any bachelor's degree in marketing or business administration. |
| Postgraduate Degree | MBA or Master's in Marketing/Brand Management. |
| Entrance Exams | CAT, GMAT, or other relevant entrance exams for MBA programs. |
- Must possess at least 50% aggregate from a recognized institution in 12th, from any board PUC/CBSE/ICSE/ISC, etc. However, the cut-off margin varies with the selection process of different colleges.
- There are no standardized Entrance exams after 12th for enrolling in Brand Management. The availability of these exams is exclusively based on the prospects of the University.
- Any degree is viable, but opting for B.Com/BBA or a diploma in marketing will provide a better overview and understanding of the market than you do from other courses.
- An M.BA in Marketing/Brand Management can also prove to be helpful while looking for a higher degree and better learning.
Not eligible to pursue this career?
Find out different career options based on your current academic accomplishments. Enquire with our career experts and build a roadmap to your career success!
Tasks to perform as a Brand Manager:
Knowledge & Skills Required
Brand Managers need a broad set of skills to succeed in their roles. Here are the key knowledge areas and skills needed to excel in this field:
| Knowledge Required | |
|---|---|
| Capable of providing different designs in terms of making equipment, working principles and appliances required to produce accurate blueprints, sketches, and plans. | Procuring different principles to aid in conducting proper resource allotment, quality of production, proper collaboration between people, clear plan of action, etc. |
| They must have an awareness and understanding of the working principles behind different genera and species of animals and plants, their interaction with the environment, and their relationship with the ecosystem. | Understanding the properties of physics, its application, the laws it abides by, knowledge of fluid dynamics, thermodynamics, comprehension of quantum particles and structures and other working principles associated in this field of work. |
| Skills Required | |
|---|---|
| Attention to detail | Analytical and critical thinking |
| Data analysis and interpretation | Strong communication skills |
| Problem-solving abilities | Fieldwork and laboratory techniques |
Understanding What are soft skills? and why is it important,as they complement technical abilities and enhance overall performance in the field of Brand Manager.
The Knowlegde and Skills don't intrigue you?
The reason is that your interests don't align with this career. Identify your interests and match them with careers that require those skills. This alignment will help you grow and succeed in your career faster than you might expect!
Job roles offered for a Brand Manager:
Once you procure the required qualifications for becoming a Brand Manager, a myriad of options is open to you. There are multiple projects you can undertake throughout this line of work, and there are many other fields you can branch out to as well.
Leads and manages enrollment operations for a membership organization. Develops growth strategies, creates and distributes information, and reports to upper management. Often manages through subordinate managers and assists with budgeting. Requires a bachelor's degree.
Manages relationships with distribution channels. Establishes sales strategies, handles partnerships, and leads sales teams. Typically reports to the Vice President of Channel Sales. Key tasks include creating effective connections with corporate sponsors and service providers.
Works at retailers to ensure products are well-received and sales targets are met. Primarily office-based, the role involves innovative thinking and strict deadlines. Manages marketing budgets and reports to merchandise marketing professionals.
Oversees the Advertising Sales department, creates promotional strategies, and seeks new markets. Manages the departmental budget and evaluates the effectiveness of the advertising team. Plays a key role in hiring and training staff.
Ensures the distribution of newspapers and magazines. Builds relationships with merchants and wholesalers, uses marketing efforts to boost circulation rates, and manages circulation budgets.
Not sure where you fit in?
With the wide variety of careers and job roles available, pinpointing the best option for you can be challenging. Thorough analysis and dedicated sessions can provide clarity on what to study, which industry and role to pursue, and the most suitable career path to follow.
Career Opportunities for a Brand Manager:
Brand Manager can opt for various fields of work in the companies listed below:
| Flipkart | Razorpay | Amazon |
| Myntra | Talentiser | Meesho |
| Manipal Global Education Services | Inshorts | Cipla |
| Dunzo |
Colleges offering courses for Brand Manager:
Here is the list of colleges offering the Best courses after 12th:
| Teerthanker Mahaveer University (TMU), Moradabad | Shreeyash Institute Of Management (SIM), Aurangabad |
| Ratan Global Business School (RGBS), Hyderabad | Anjuman-I-Islams Institute Of Hotel Management & Catering Technology (AIHMCT), Mumbai |
| Bharati Vidyapeeth College Of Hotel And Tourism Management Studies (BVCHTMS), Mumbai | Indian School Of Business Management & Administration (ISBM), Delhi |
| Dharamjeevi Institute Of Professional Education (DIPE), Kurukshetra | Lucknow Institute Of Technology (LIT), Lucknow |
| Indian Business School Of Advanced Management Studies (IBSAMS), Mumbai | Institute Of Management Studies (IMS INDORE), Indore |
End Note
Becoming a brand manager is a dynamic and rewarding career choice. With the right education, skills, and experience, you can craft successful brand strategies that make a significant impact. SetMyCareer is here for Career counselling after graduation to guide you along your career journey. Connect with our experts to get started on your path to becoming a successful brand manager.
In this Career Outline
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