Advertising managers work in a fast-paced, creative environment. They design and manage marketing campaigns for businesses, with the primary objective of increasing awareness in a particular product. Advertising managers strategize and deliver these programs to reality in collaboration with graphic designers, sales representatives, and finance personnel, and are frequently the go-between for organizations and customers. They operate in advertising companies that create campaigns for customers, media companies that provide promotional time or energy, and organisations that extensively promote.

They work with salespeople and others to come up with advertisement strategy concepts and supervise the team that creates the advertisements. They also engage with the accounting meeting to develop the marketing administration's funding and expense projections. An advertising manager is frequently the point of contact between the customer who needs marketing and the commercial or promotional firm that creates and puts out the commercials.

Various advertising managers may supervise in-house marketing, marketing, and media content divisions in bigger businesses with a significant marketing department.

Eligibility Criteria

• Must possess at least 50% aggregate from a recognized institution in 12th, from any board PUC/CBSE/ICSE/ISC, etc. However, the cut-off margin varies with the selection process of different colleges.
• A Bachelor’s degree in Media Management, Advertising and Brand Management or Marketing Communication to provide a more effective approach in becoming an Advertising Manager. There are no entrance exams conducted to validate the performance of Advertising Managers.
• One must earn a degree in B.A/B.Com or diploma or certification in a recognized establishment to become an Academic Content Writer. This is a basic qualification you must require to enroll in this line of work.
• An M.A/M.Com in Advertising can also prove to be helpful while looking for a higher degree and better learning.

Tasks to perform

• Collaborating with consumers, corporate executives, marketing departments, and marketing companies, plan and create merchandising and marketing content to boost brand or commodity sales.
• Identify and cultivate relationships for advertising campaigns and industry programmes that cater to certain buyer demographics, such as dealerships, wholesalers, and customers.
• To promote campaign aims, gather and interact with a strong, varied coalition of groups or public personalities, gaining their collaboration, support, and action.
• Generate advertising campaigns, advertising, briefings, or media relations campaigns to raise consumer experience awareness.
• Examine designs and marketing language for compliance with standards, as well as screenplays, sound and video recordings, and other marketing materials.

Knowledge required

• Media and Marketing — Familiarity of media creation, engagement, and distribution strategies and methodologies is required for communication systems and multimedia. Printed, auditory, and electronic media are all examples of various ways to inform and amuse.
• English Grammar — Familiarity in English Grammar, the form, and substance of the English language, along with the context and pronunciation of words, principles of grammar, and language.
• Secretarial – Experience in technical and administrative tools and methodologies such as note-taking, document and record handling, stenography and annotations, the layout of forms as well as other workplace practices and etymology.
• Administration and Conduct —Knowledge of the market and management concepts used in strategic planning, capital distribution, human resource modelling, technical leadership, manufacturing processes, personnel and asset implementation.
• Advertising and Distribution — Entails understanding the values and strategies for displaying, advertising, and distributing goods or services. Marketing strategies and strategies, merchandise presentation, distribution procedures, and sales management processes are all part of this.

Skills required

• Rational interpretation — Use of rationality and inference to distinguish the positives and disadvantages of creative improvements, assumptions, or responses to situations.
• Influence — Inspiring and persuading people to change their behaviour and support a certain product, brand, or organisation to increase sales.
• Surveillance – Entails keeping track of and evaluating your own, other people's, or organisations' results in order to make changes or take disciplinary measures.
• Strategic Thinking — Evaluating the possible expenses and advantages of various decisions in order to recognise the best one.
• Critical Analysis — Learning and identifying the strengths and weaknesses along with providing solutions and countermeasures to reduce the impact of potential problems.

Job roles offered

Once you procure the required qualifications for becoming an Advertising Manager, a myriad of options are open to you. There are multiple projects you can undertake throughout this line of work, and there are many other fields you can branch out to as well.

• Advertising Director: Advertising directors are in charge of supervising an institution's many initiatives and initiatives. Administrative chores, procurement process, financial planning, and intergovernmental communication systems are among their responsibilities, which varies based on the organisation. For prospective advertising directors, obtaining a bachelor's education in news reporting business, or advertisement is a suitable first step. Advertising directors work for marketing corporations, media businesses, or corporations with their own marketing government agencies, and they are in charge of marketing, commercial, and creative initiatives. A degree, innovative abilities and the capability to interact successfully with colleagues in a variety of fields, such as marketing and economics, are generally required for this sort of job.
• Brand Manager: Consumers want a company to be identifiable, current, and interesting, therefore brand managers strive tirelessly to preserve it that way. Brand managers devise strategies for promoting and changing brands. Organizations engage brand managers to concentrate according to their personal brands "in-house," where experts are likely to focus only on one. Brand managers can also operate for a recruitment company, where they may be responsible for a variety of trademarks for several customers. Brand managers are also in charge of ensuring that the branding of advertisements is compatible. Advertisers, advertising professionals, strategic coordinators, and merchandising directors may all have comparable tasks, however job definitions differ depending on the organisation or agency.
• Sales Manager: A sales manager is in charge of managing and mentoring a group of salespeople. Providing sales territory, establishing targets, coaching individuals of their sales team, allocating sales training, developing a sales plan, and recruiting and dismissing salespeople are all common responsibilities of a sales manager. Sales targets and goals are generally set at the management level in major organisations, and a manager's primary duty is to ensure that her salespeople fulfil those numbers and follow any regulations imposed from above. Many sales managers have migrated from other disciplines to sales, but the significant number are top-tier professionals who have been elevated to administration. To be successful, a sales manager must have strong communication abilities. One must be able to comprehend the sales strategy and properly communicate it to the sales team. She must also be able to comprehend and express the requirements of their sales representatives to the management level.
• Promotions Manager: Promotions managers are found in almost every industry, leading organizations of professionals in organising the marketing of a new firm or commodity. In order to determine a favourable picture for the marketing management's commodity, promotions managers make immediate interaction with retailers, wholesalers, and clients utilising a range of communication means such as broadcast, television, mailing, and the Social media. Supervisors of promotions must be able to fulfil strict schedules, perform effectively under pressure, make sound decisions, and communicate properly with their workers and customers. Knowing how to utilise computer programmes and the Internet is especially crucial in marketing administration, as the Internet and computer innovation become increasingly popular with firms.

Career opportunities

Advertising and Promotions Managers can opt for various fields of work in the companies listed below:

• Flamingo Consulting Group
• PivotRoots
• Pitchman Communications
• Finology Ventures Pvt. Ltd.
• University of the People
• Webindia Inc.
• O3Hire
• Adobe
• Cisco Systems
• Bluestream Software Solution

Career opportunities

• Jaipur National University, Jaipur
• Entrepreneurship and Management Processes International, New Delhi
• Lucknow University - University of Lucknow
• ISME School of Management and Entrepreneurship, Mumbai
• Patna Women's College, Patna
• Amity University, Gwalior
• Shri Krishna University, Chhatarpur
• Pearl Academy, West Delhi Campus, New Delhi
• Apeejay Institute of Mass Communication, New Delhi
• National Institute of Event Management, Mumbai