Career as a Printing Technologist


Printing Technology means the “wide range of technologies which are required to run printing & graphic communication jobs”. Printing Technology is one of the field in engineering courses which deals with printing press operations, design and creation. At present, printing technology is non-impact and mostly makes use of computers. Printing Technology is the combination of various skills such as scientific, technical & artistic. It is a part of the mass communication process which involves various skills such as technical skills holds prime importance. Each person engaged in performing typesetting, designing, pasting, plate making, image setting, camera work, printing and binding has a specific and specialized role to perform and contribute for the output. “With holding a degree in printing technology, you can expect lots of career opportunities in India as well as abroad.” Printing Technicians are responsible for reviewing the quantity and specifics of an order, calibrating color controls, arranging pages and operating the equipment. Additional duties may also include cutting, compressing and assembling printed pages for publication. The type of printing process / technique used varies depending on the sort of final product your employer's business produces. The most popular applications of printing are newspapers, periodicals and hoardings, which include color magazines, books, brochures, posters, catalogue, pamphlet, banners and so on. Others manufacture labels for foodstuffs, bottles and clothing. Some produce specialised items such as chip packets, frozen food wrapping and CD labels. Offset printing (combined with lithography technique is commonly used for books and newspapers), Rotogravure (for magazines, packaging), Flexography (for labels, packaging, newspapers), screen printing (for printing on T-shirts, floor tiles etc.), digital printing such as inkjet (for books, packaging etc.), laser (for bills, documents), dotmatrix etc. are some of the common techniques used.

  • Most printing press operators work with the majority working early morning, weekend and night shifts, depending on publication deadlines. Working conditions vary by occupation. For example, press operators who work with large web presses or pieces of bindery equipment work in a manufacturing plant environment and often need to wear ear protection. On the other hand, prepress technicians and related workers usually work in quiet, clean, air-conditioned offices.

  • Diploma in Printing Technology.
  • B.Tech /B.E. in Printing Technology.
  • M.Tech /M.E. in Printing Technology.
  • PhD. in Printing Technology.

  • Media and Marketing — Familiarity with media creation, engagement, and distribution strategies and methodologies is required for communication systems and multimedia. Printed, auditory and electronic media are all examples of various ways to inform and amuse.
  • English Grammar — Familiarity in English Grammar, the form, and substance of the English language, along with the context and pronunciation of words, principles of grammar, and language.
  • Advertising and Distribution — Entails understanding the values and strategies for displaying, advertising, and distributing goods or services. Marketing strategies and strategies, merchandise presentation, distribution procedures, and sales management processes are all part of this.
  • Computer Application — Understanding the prospects and functioning of circuit boards, processing units, circuits, electrical devices, computer equipment, plus applications and programming.
  • Development and Refinement — Comprehension of natural resources, manufacturing methods, quality management, prices, and other approaches for optimizing the efficient manufacture and delivery of products.

  • Rational interpretation — Use of rationality and inference to distinguish the positives and disadvantages of creative improvements, assumptions, or responses to situations.
  • Influence — Inspiring and persuading people to change their behavior and support a certain product, brand, or organization to increase sales.
  • Method of Learning — Practises and processes for selecting and implementing strength and conditioning approaches and techniques that are suitable for the case when learning or introducing new items.
  • Processes Assessment — Entails identifying metrics or indices of service quality as well as the steps required to enhance or change effectiveness concerning the system's objectives.
  • Critical Analysis — Learning and identifying the strengths and weaknesses along with providing solutions and countermeasures to reduce the impact of potential problems.

Once you procure the required qualifications for becoming an Academic Content Writer, a myriad of options are open to you. There are multiple projects you can undertake throughout this line of work, and there are many other fields you can branch out to as well.

  • Content Specialist: Content specialists develop a content strategy, do trend analysis, and compose content. They usually work in a hospital setting. The hours for this job vary depending on the sector and company, however, most content specialists spend 40 hours each week on average. Additional members of the group, such as writers, illustrators, and administrators, work collaboratively with content specialists. Although most content experts work in platforms for digital media, there are positions available in print as well. Those that succeed in this field have excellent writing abilities as well as a strong capacity to promote their work. Content specialists research to improve their content when developing it. Identifying interesting subjects, fact-checking, and assessing resources to exercise discretion are all examples of this. Material specialists produce content after conducting research. They use a professional tone in their writing and follow their organization's style guide. When content specialists edit, they look for mistakes in language, phrasing, and language.
  • Document Writer: Document writers must have strong presentation abilities, written expression. They must also be able to collaborate with a diverse group of colleagues, ranging from programmers to designers, to ensure that they have a thorough grasp of the product they are publishing about and can relay all relevant requirements of the end-user. They must be capable of working under duress and adhere to strict schedules. Document writers should be able to articulate operational processes of complicated computer systems or electrical devices using complicated procedural language. They should also be well-versed in the technical phrases and language used in the sector in which they are employed. Document writers should be able to collaborate effectively with their managing producer, copywriter, and reputable source, who would all assess the document writer's work before it is broadcasted. Writers of documents should have strong language and grammatical skills and pay strong attention to detail.
  • Technical Writer: A technical writer converts complicated and physically demanding statistical material into simple and logical instructions for the intended audience. They collect and generate technical knowledge for manufacturers, architects, and customers to provide maintenance and technical specifications, operational and informational publications, journal articles, and other documentation. A technical writer takes pleasure in possessing superior vocabulary, composition, and communication abilities, and works to provide competent, error-free information to gain credibility with the audience. Technical writers also have strong research and investigation abilities and conduct a considerable study to produce a work that delivers information in a clear and usable manner. As a result, the reader is better able to locate, comprehend, and apply what they've read. When assigned a task, the technical writer must first assess the intended audience to determine how much they will need. The voice and feel of a document are determined by the potential consumers and the type of communication.
  • Proofreader: Proofreaders are at the forefront of the editing process. In fast-paced publishing contexts, they are responsible for evaluating, proofreading, and editing textual and digital material. Proofreaders are natural perfectionists with a preference for precise and comprehensive work. Proofreaders are used by employers in various sectors to verify that the final output is error-free, appropriate, and correct. While proofreaders may have some flexibility in their working hours, they are supposed to meet strict deadlines and oversee numerous projects at any same time, which may necessitate working weekends and evenings. Proofreaders are responsible for the first editing of creative work in a multitude of programs and businesses. Responsibilities vary depending on the demands of the organization and may include generating copy and optimizing procedures. The essential processes for proofreaders are often listed in current job openings.

Academic Content Writing can opt for various fields of work in the companies listed below:

  • Zoho
  • Verloop.io
  • Nobroker.com
  • Moksha
  • Voxpro Communications
  • Nest
  • Embibe
  • Global InfoCloud
  • Freelancer
  • EduGorilla

  • Savitribai Phule Pune University, Pune
  • Indian Institute of Journalism and New Media, Bangalore
  • Ajk Mass Communication Research Centre, New Delhi
  • Indian Institute of Mass Communication, New Delhi
  • Asian College of Journalism, Chennai
  • Prestige Institute of Management and Research, Indore
  • Xavier Institute of Communications, Mumbai
  • Parul University, Vadodara
  • Manipal Academy of Higher Education, Manipal
  • Chandigarh University, Chandigarh

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