The advertising and promotions manager organises marketing campaigns effectively and creates promotions to advertise the benefits given in order to secure purchase intention. To communicate this information to a public, it employs a range of various forms of medium, as well as a number of various measuring tools to analyse the effectiveness of marketing marketing and advertisements.

Advertising and promotions managers oversee all aspects of marketing, including advertisements, promos, profitability, promotional strategies, consumer research, costing, media relations, and product creation. For small businesses, those responsibilities may belong to the CEO or founder, but for major corporations that offer a wide variety of commodities and activities on a nationwide or worldwide level, a chief operating officer is in charge of advertising, promoting, events, and media relations.


Advertising and Promotions Managers in this field also help with annual budgeting, preparing promotional agreements, and coordinating operations across divisions.

Eligibility Criteria

• Must possess at least 50% aggregate from a recognized institution in 12th, from any board PUC/CBSE/ICSE/ISC, etc. However, the cut-off margin varies with the selection process of different colleges.
• A Bachelor’s degree in Media Management, Advertising and Brand Management or Marketing Communication to provide a more effective approach in becoming an Advertising and Promotions.
• There are no entrance exams conducted to validate the performance of Advertising and Promotions Managers.
• One must earn a degree in B.A/B.Com or diploma or certification in a recognized establishment to become an Academic Content Writer. This is a basic qualification you must require to enroll in this line of work.
• An M.A/M.Com in Advertising can also prove to be helpful while looking for a higher degree and better learning.

Tasks to perform

• Identify and cultivate relationships for promotional efforts and industry programmes that cater to certain buyer demographics, such as dealers, distributors, and consumers.
• Generate promotional material, advertising, demonstrations, or corporate communications campaigns to raise consumer experience awareness.
• To design and administer advertising campaigns, collaborate with members of the advertising department, visual designers, and other employees.
• Determine targeted consumers for businesses, services, or technology by doing market research on customer attitudes and purchasing patterns.
• Join or engage in business or technology-related conferences, community activities, and event marketing.

Knowledge required

• Client and Legitimate Service — Implementation of standards and procedures for the provision of customer and services rendered. This involves identifying customer expectations, meeting product quality requirements and assessing customer loyalty.
• Media and Marketing — Familiarity of media creation, engagement, and distribution strategies and methodologies is required for communication systems and multimedia. Printed, auditory, and electronic media are all examples of various ways to inform and amuse.
• Finance and Management – Understanding of corporate governance concepts and procedures, as well as capital industry, finance, and business information monitoring and interpretation.
• Legislation and Administration — Understanding of treaties, legal manuals, judicial proceedings statutes, government legislation, judicial appointments, agency policies, and the constitutional legislative structure.
• Design and Establishment — Recognition of the materials, techniques, and instruments used in building or restoring homes, factories, as well as other structures, such as roads, highways, bridges, etc.

Skills required

• Influence — Inspiring and persuading people to change their behaviour and support a certain product, brand, or organisation to increase sales.
• Time Management — Interacting and switching between different tasks and activities without consuming excess time to provide results.
• Critical Analysis – Learning and identifying the strengths and weaknesses along with providing solutions and countermeasures to reduce the impact of potential problems.
• Rational interpretation — Use of rationality and inference to distinguish the positives and disadvantages of creative improvements, assumptions, or responses to situations.
• Surveillance — Entails keeping track of and evaluating your own, other people's, or organisations' results in order to make changes or take disciplinary measures.

Job roles offered

Once you procure the required qualifications for becoming an Advertising and Promotions Manager, a myriad of options are open to you. There are multiple projects you can undertake throughout this line of work, and there are many other fields you can branch out to as well.

• Account Director: The Account Director is in charge of a customer account, or a group of client accounts, inside the agency, and ensures that these are successful and expanding. Professionals must promote and assume responsibility for the delivery of high-quality creative work that fulfills the client's goals and solves their business issues. They will accomplish so through leading and inspiring people both inside and beyond the agency, as well as by effectively managing their staff. They'll be involved in new company pitches regularly, and they'll approach them with both an innovative and a commercial perspective.
• Account Executives:Account executives operate in sales, assisting in the maintenance and extension of existing accounts (customers) as well as the development of new accounts. Account executives collaborate with sales reps, finance professionals, and other members of the marketing team to provide higher-level leadership. An account executive could advance to corporate financial transactions, provincial or nationwide customer support, or other positions depending on the business. Account executives nearly usually have a bachelor's degree from a four-year institution, and they frequently have management, selling, commerce, or telecommunications background. Aside from book smarts, effective account executives are comfortable with people, have a natural ability to form new friendships, and, above all, have faith in the commodities and activities they are selling.
• Marketing Manager: A marketing manager is in charge of a company's or product's marketing. They may be in charge of numerous products and services, or they may be in charge of only one. Energetic, extroverted, and impulsive dispositions are required in marketing professionals. They must be extremely focused, detail-oriented, and conscious about budget and timetable constraints in addition to these characteristics. Marketing managers are responsible for a wide assortment of tasks, including making preparations for the company's marketing assumptions and expenditures and presenting people for permission, continuing to collaborate with advertising companies agencies, participating in agreements, making preparations revenues and promotional contractual arrangements, and evaluating promotional materials such as print ads, Television commercials, and media advertising.
• Sales Manager: A sales manager is in charge of managing and mentoring a group of salespeople. Providing sales territory, establishing targets, coaching individuals of their selling department, allocating training materials, developing a sales forecast, and recruiting and firing salespeople are all common responsibilities of a sales manager. Sales targets and goals are generally set at the executive level in major organizations, and a manager's primary duty is to ensure that their salespeople fulfill those numbers and follow any regulations imposed from above.
• Promotions Manager: Promotions managers are found in almost every industry, leading organizations of professionals in organizing the marketing of a new firm or commodity. To determine a favorable picture for the marketing management's commodity, promotions managers make immediate interaction with retailers, wholesalers, and clients utilizing a range of communication means such as broadcast, television, mailing, and Social media. Supervisors of promotions must be able to fulfill strict schedules, perform effectively under pressure, make sound decisions, and communicate properly with their workers and customers. Knowing how to utilize computer programs and the Internet is especially crucial in marketing administration, as the Internet and computer innovation become increasingly popular with firms.

Career opportunities

Advertising and Promotions Managers can opt for various fields of work in the companies listed below:

• Flamingo Consulting Group
• PivotRoots
• Pitchman Communications
• Finology Ventures Pvt. Ltd.
• University of the People
• Webindia Inc.
• O3Hire
• Adobe
• Cisco Systems
• Bluestream Software Solution

Career opportunities

• Jaipur National University, Jaipur
• Entrepreneurship and Management Processes International, New Delhi
• Lucknow University - University of Lucknow
• ISME School of Management and Entrepreneurship, Mumbai
• Patna Women's College, Patna
• Amity University, Gwalior
• Shri Krishna University, Chhatarpur
• Pearl Academy, West Delhi Campus, New Delhi
• Apeejay Institute of Mass Communication, New Delhi
• National Institute of Event Management, Mumbai