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Career as a Marketing Manager



Marketing managers are critical in assisting a company in promoting and selling its goods to consumers. Marketing managers can direct and affect how a product appears and sounds in the marketplace, and their responsibilities can span the full breadth of how an organization interacts. Learn how to excel as a brand strategist and what it takes to advance your profession in this rapidly developing industry from experienced professionals. Marketing encompasses a wide range of responsibilities within an organization, from demand and supply merchandising to data analysis and strategic planning for the corporation's future growth. Marketing strategy is a very important job and brand management can have a significant impact on any aspect of an organization and how it works. The marketing department's primary purpose is to identify innovative ways to generate sales and consumers that are consistent with the fast-paced speed of technology, as well as to optimize and modernize existing business strategies.

Eligibility Criteria:


Any degree is viable, but opting for B.Com/BBA will provide a better overview and understanding of the market than you do from other courses.

  • Must possess at least 50% aggregate from a recognized institution in 12th, from any board PUC/CBSE/ICSE/ISC, etc. However, the cut-off margin varies with the selection process of different colleges.
  • There are no standardized entrance exams for enrolling in Psychology. The availability of these exams is exclusively based on the prospects of the University.
  • Any degree is viable, but opting for B.Com/BBA or a diploma in marketing will provide a better overview and understanding of the market than you do from other courses.
  • An M.E/M.Tech in Mechatronics Engineering can also prove to be helpful while looking for a higher degree and better learning.
  • To increase the environmental adequacy or conservation of materials, suggest changes to goods, branding, manufacturing practices, or other qualities.
  • To control commodity delivery, create distribution systems, or implement distribution plans, conclude contracts with suppliers or suppliers.
  • Acting with advertising or promotional executives, create, lead, or organize marketing practices or strategies to sell goods or services.
  • Depending on awareness of the leadership's goals, industry dynamics, and expense and packaging considerations, recognize, construct, or review a marketing program.
  • To maintain the distribution and viability of goods, tracks, or facilities, use revenue forecasts or tactical preparation as well as assessing industry dynamics and tracking demand patterns.
  • Secretarial — Experience in technical and administrative tools and methodologies such as note-taking, document and record handling, stenography and annotations, the layout of forms as well as other workplace practices and etymology.
  • Arithmetic Prowess — Being able to evaluate and interpret various mathematical equations and use them to address complex problems in arithmetic, geometry, calculus, and other areas.
  • Computer Application — Understanding the prospects and functioning of circuit boards, processing units, circuits, electrical devices, computer equipment, plus applications and programming.
  • English Grammar — Familiarity in English Grammar, the form, and substance of the English language, along with the context and pronunciation of words, principles of grammar, and language.
  • Advertising and Distribution — Entails understanding the values and strategies for displaying, advertising, and distributing goods or services. Marketing strategies and strategies, merchandise presentation, distribution procedures, and sales management processes are all part of this.
  • Surveillance — Entails keeping track of and evaluating your own, other people's, or organizations' results to make changes or take disciplinary measures.
  • Time Management — Interacting and switching between different tasks and activities without consuming excess time to provide results.
  • Influence — Inspiring and persuading people to change their behavior and support a certain product, brand, or organization to increase sales.
  • Critical Analysis — Learning and identifying the strengths and weaknesses along with providing solutions and countermeasures to reduce the impact of potential problems.
  • Method of Learning — Practises and processes for selecting and implementing strength and conditioning approaches and techniques that are suitable for the case when learning or introducing new items.

Once you procure the required qualifications for becoming a Marketing Management, a myriad of options is open to you. There are multiple projects you can undertake throughout this line of work, and there are many other fields you can branch out to as well.

  • Brand Manager: A brand manager is someone who develops a company's product plan based on its selections and target demographic. A brand manager is in charge of determining how a business can engage with and sell its target customer or customers. Advertising and brand management are critical for any business because it determines how consumers view the organization. As a result, a Brand Manager plays a critical part in the business-to-consumer partnership. A company's marketing plans are written and implemented by marketing executives. A brand manager's responsibilities include styling, promotion, advertisement, digital marketing, and correspondence, among others. A Brand Manager is one of the corporation's highest-ranking designations, and professional applicants are often chosen for the responsibilities. To do their task well, a Brand Manager must have a clear understanding of the company's goods and services, as well as the industry.
  • Fashion Coordinator: A fashion coordinator is thought to be the heartbeat of the enterprise. A fashion coordinator's job is to keep up with the new fashion trends. A design planner guarantees that the clothing of the organization with which they operate reflects current and future developments. They also collaborate with a product's clothing, design, and production divisions to ensure that it adheres to the most recent fashion trends. A corporation's promotional plans are written and implemented by marketing executives. Brand management in an organization includes branding, promotion, advertisement, digital marketing, and correspondence, among others. A fashion coordinator serves as a connection between sales representatives and retail customers. They keep experts up to date with the new developments so that they might satisfy the needs of their customers. A fashion coordinator should stay updated about the consumer industry and ensure others are aware so that the product meets increasing demands and generates benefits for the business.
  • International Trade Specialist: Individuals that support international market growth and partnerships are known as international exchange professionals. A foreign trade professional informs corporate customers and investors about global business and growth prospects, as well as acquiring funding, infrastructure, and physical services and putting business plans into action. Global trade experts work with overseas investment companies, banks, the administration, consultancy firms, and independent contractors. International trading experts collaborate with international organization trading workplaces to assist customers and investors leverage business market opportunities in other countries. When establishing overseas business associations, the trade expert conducts market research and fragmentation focused on global corporate and economic metrics. The foreign trade expert is also responsible for knowing international trade rules.
  • Media Planner: Digital media planners analyze various formats of media to determine the kinds of information that audiences and companies want, and then use the information to create successful communication campaigns. They assess target demographics' desires and preferences, study online trends, and collaborate with virtual communities to develop strategies. Digital marketing planners normally work full-time in an office setting, except for doing overtime if a close timeline or immediate project arises. This role is ideal for individuals with good analytical abilities, the capacity to collaborate effectively with a wide range of characteristics, and a desire to serve as a member of a collective on various projects. Digital media planners keep a close eye on the industry and remain on top of viewership interactions and customer behavior, as well as doing competitor analysis to see what content platforms their competitors are using. Digital marketing planners build personas based on marketing observations and information extraction, analyzing their target market based on the media consumers watch, the hours and where they experience it, and how long they experience various fragments of material.
  • Pricing Manager: Pricing Managers, also referred to as the marketing managers, create and execute pricing plans for a corporation's goods and services Sales, manufacturing, and corporate communications are among the organizations in which they collaborate closely. Pricing managers also assist businesses in identifying target audiences and analyzing demand preferences to assess the need for new goods or services. Pricing managers assist businesses in determining whether to demand their goods or services by taking into account manufacturing and other expenses to assess the selling point at which they will generate revenue. They establish base pricing and coupon schemes, facilitate the creation of sales promotions, evaluate rival prices, and assess customer relationships relative to the expense of a prospective customer. They establish base pricing and coupon schemes, support the development of sales strategies, evaluate pricing set by rivals, and assess customer loyalty depending on the expenses of a corporation's commodity or service.

Career opportunities


Marketing Manager can opt for various fields of work in the companies listed below:

  • Google
  • Microsoft
  • Adobe
  • Accenture
  • Uber
  • Grofers
  • Bharti Airtel
  • Sony
  • Zomato
  • IBM

Colleges offering courses


  • Indian Institute of Management, Bangalore
  • Indian Institute of Management, Kolkata
  • Chandigarh University, Chandigarh
  • Indian Institute of Management, Indore
  • Manipal Academy of Higher Education, Manipal
  • Vinod Gupta School of Management, Kharagpur
  • Shailesh J. Mehta School of Management, IIT Bombay, Mumbai
  • Department of Management Studies, Indian Institute of Technology, Roorkee
  • Indian School of Business, Hyderabad
  • Department of Management Studies, IIT Madras, Chennai
  • Sp Jain Institute of Management and Research, Mumbai

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