Career as a Market Research Analyst

Market Research Analysts collect process and analyze data to assist in the marketing of products and services. They conduct research on a topic, product or service using design surveys, questionnaires and other methods for obtaining data, and organizing the dissemination and collection of these documents. They also supervise the staff that collects these documents. They may also conduct one-on-one interviews or focus groups, and undertake administrative tasks. Markets Research Analysts assess consumer preferences in order to help organizations decide how to shape, advertise, and market their products and services. Analysts utilize surveys, focus groups, and interviews to gather data. They present their findings through charts, graphs, and other visual means to executives and clients in order to help them make better informed decisions about product introductions, modifications, and marketing campaigns. Market Research Analysts interpret the data they have collected and organize this information into statistical tables and reports. Their analyses and research create a visual of industry trends and of competitors so that organizations can predict how products and services will fare in the marketplace. Many Market Research Analysts work for consulting firms which are hired on a contract basis. Others work directly for employers as part of the marketing team at consumer and product firms. The industries that most frequently employ market research analysts and provide the highest wages include management, scientific, and technical consulting services; computer systems design services, and advertising / public relations services.