Career as a Copywriter
Copywriters write the words used in advertising campaigns, known as the 'copy'. A copy can include scripts to be read for TV and radio advertisements, or the text that appears in print and online advertisements, some copywriters may also write short songs, or jingles, for radio and TV. They work closely with other professionals in the advertising field, including graphic designers, multimedia developers, and market research analysts, to develop effective advertising campaigns that meet their client's requirements. Copywriters may think up the names of products, develop slogans and decide which features of a product should be emphasized in promotional material. Copywriters might work for a company or work as a freelancer. They are hired based on their ability to create compelling text that draws readers in, conveys a certain message, or entertains. A Copywriter provides creative ideas or concepts and can take the client's idea and give it substance, direction and content. Copywriter's work in a variety of areas like public relations, advertising, and marketing, audiovisual & broadcast material, speech writing wherein they work on feature articles, press kits, news releases, product updates, ads, sales letters, trade show displays, fliers, brochures, catalogs, postcards, radio ads, television commercials, video scripts, and audio scripts are used for fundraising, recruiting, training and teaching by organizations, the government, educators and businesses, etc.