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Career as a Content Writer



A content writer's job is to generate print and digital material for businesses that offer information or highlights their goods or services. Content writers frequently investigate the information they need to produce each article or technical specification in order to create content that correctly matches business goals. They work closely with a content manager and consumers to produce in accordance with the aesthetic style of the firm. An effective writer operates independently and fulfills deadlines on a regular basis. The material that is created must be well-written, well-researched, and well-conceived. The fundamental goal of content writing is to reach out to a certain readership, and if it doesn't, it isn't performing its job. There are many various types of material on the website, each of which is unique depending on the products or commodity it is utilized for. On the webpage, there are many different sorts of substance, each of which is distinctly based on the items or commodities it is used for.

Eligibility Criteria:


  • Must possess at least 50% aggregate from a recognized institution in 12th, from any board PUC/CBSE/ICSE/ISC, etc. However, the cut-off margin varies with the selection process of different colleges.
  • A Bachelor's degree in any field can be beneficial, but a degree in English and Communication can provide a more effective reach in helping you connect with your clients. There are no entrance exams conducted to validate the performance for Content Writing.
  • One must acquire a degree/diploma or certification in a recognized establishment to become a Content Writer. This is a basic qualification you must require to enroll in this line of work.
  • Masters in any field relevant to Content Writing can also prove to be helpful while looking for a higher degree and extensive learning.
  • Create competitive content by obtaining information from SMEs, crafting a story/narrative that aligns with the value-selling strategy, deciding on the appropriate form factor, and shepherding the project throughout development, clearances, and publishing.
  • Collaborate with the Sales Enablement Content team to find areas where we may enhance our comparative approach. Create projects to fill up the gaps.
  • Set timelines with the Business Development Content director and achieve or exceed them when delivering to the Sales organisation.
  • Assist with the administration and moderation of onsite dynamic comment sections and internet forums.
  • To create concepts and illustrations, use graphics processing and media production software.
  • Media Production — Understanding of media creation, interaction, and distribution strategies and methodologies is required in telecommunications and entertainment.
  • Media and Marketing — Familiarity of media creation, engagement, and distribution strategies and methodologies is required for communication systems and multimedia. Printed, auditory, and electronic media are all examples of various ways to inform and amuse.
  • Computer Application — Understanding the prospects and functioning of circuit boards, processing units, circuits, electrical devices, computer equipment, plus applications and programming.
  • English Grammar — Familiarity in English Grammar, the form, and substance of the English language, along with the context and pronunciation of words, principles of grammar, and language.
  • Administration and Conduct — Knowledge of the market and management concepts used in strategic planning, capital distribution, human resource modelling, technical leadership, manufacturing processes, personnel and asset implementation.
  • Rational interpretation — Use of rationality and inference to distinguish the positives and disadvantages of creative improvements, assumptions, or responses to situations.
  • Influence — Inspiring and persuading people to change their behaviour and support a certain product, brand, or organisation to increase sales.
  • Method of Learning — Practises and processes for selecting and implementing strength and conditioning approaches and techniques that are suitable for the case when learning or introducing new items.
  • Strategic Thinking — Evaluating the possible expenses and advantages of various decisions in order to recognise the best one.
  • Processes Assessment — Entails identifying metrics or indices of service quality as well as the steps required to enhance or change effectiveness in relation to the system's objectives.

Once you procure the required qualifications for becoming a Content Writer, a myriad of options are open to you. There are multiple projects you can undertake throughout this line of work, and there are many other fields you can branch out to as well.

  • Digital Marketing Executive: Digital Marketing Executives are in charge of the whole digital marketing strategy's planning, development, implementation, and management. They are also in charge of supervising, directing, and developing the team's digital marketers and other advertising responsibilities. Digital marketing is for those who are innovative and enthusiastic about what they do. Digital marketing is a high-results-oriented industry that expands your imagination and expertise. There are several employment opportunities in digital marketing. A digital marketing executive also aids in the identification and evaluation of new digital technologies by measuring brand awareness with content management systems in an attempt to optimize marketing strategies, search engine optimization, social networking sites, and marketing services.
  • Senior Copywriter: Writing unique text and slogans for marketing campaigns, revising and distributing Junior Copywriters' articles, and ensuring consistent quality across internet platforms are all tasks of Senior Copywriters. We'd want to meet you if you've worked on online content before. Please include a portfolio or links to your written research with your submission. Supervising the work of numerous junior copywriters in the creation of rich, engaging material for customers. Involved in writing radio and television commercial scripts, as well as producing proposals and screenplays for internet media content.
  • Digital Communications Expert: Website creation, promotion, brand management, or marketing are common jobs for digital communications experts, as are visual content and motion graphics. Digital communications experts frequently integrate talents from various fields, notably reporting, marketing, applied mathematics, and architecture, due to the changing nature of this work. A digital communications professional's typical responsibilities include improving internally and externally correspondences, as well as projects to enhance employee, customer, and forms of communication.
  • Digital Marketer: A digital marketer that specializes in developing email lists, writing emails, and nurturing prospects through written interactions is known as an email marketing expert. These experts use email automation technology to carry forth mass mailings, publications, and other marketing materials, all with the purpose of raising brand recognition and establishing a company's competitiveness in the global market. An email marketing specialist's responsibilities are many. Email marketing experts develop marketing strategies that promote brands and increase traffic. From utilizing automated technologies to composing emails and even communicating one-on-one with consumers, all marketing experts can expect a set of duties.
  • Social Media Executive: A Social Media Executive is in charge of all social media platforms, as well as members of the team, promotions, and client satisfaction. Their work includes creating methods to promote their business and keeps customers engaged. They build your business and service while also gaining client happiness and experiences in order to keep them engaged. A social media executive is in charge of a corporation's or institution's social media platforms. Facebook, Youtube, Twitter, Instagram, Pinterest, Linked In, Google+, and other social media platforms are examples. They are in charge of keeping clients updated on the corporate name and service through social media profiles.

Career opportunities


Content Writing can opt for various fields of work in the companies listed below:

  • Vantage Point Company
  • DigiBrood
  • BYJU’S
  • HiveMinds
  • Amity Software Systems Limited
  • Language Fluent
  • PlaySimple Games
  • InnoServ Digital
  • Draup
  • Square Yards

Colleges offering courses


  • Asian College of Journalism, Chennai
  • Indian Institute of Mass Communication, New Delhi
  • Chandigarh University, Chandigarh
  • Xavier Institute of Communications, Mumbai
  • Parul University, Vadodara
  • Ajk Mass Communication Research Centre, New Delhi
  • Prestige Institute of Management and Research, Indore
  • Manipal Academy of Higher Education, Manipal
  • Savitribai Phule Pune University, Pune
  • Indian Institute of Journalism and New Media, Bangalore

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