A Public Relations Specialist communicates with the public on behalf of an entity such as a company, organization, individual, politician, or government. He or she is also called a communication, media, or PR specialist. A public relations specialist spreads his or her employer's or client's message to the public, often using the media as a means to do so. They create creates and maintains a favorable public image for their employer or client.
In large organizations, public relations specialists may supervise a staff. They also work with advertising and marketing staffs to make sure that advertising campaigns are compatible with the image the company or client is trying to portray. Public relations specialists must understand the attitudes and concerns of the groups they interact with to maintain cooperative relationships with them. They draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. Public relations specialists also sponsor corporate events to help maintain and improve the image and identity of their organization or client.
Public Relations Specialists usually work in offices, but they also deliver speeches, attend meetings and community activities, and travel. They work in fairly high-stress environments, often managing and organizing several events at the same time.
Entry Level Education
Bachelor’s / Master’s Degree in Public Relations, Marketing, Journalism, Communication, and Advertising.