Career as a Market Research Analyst


Summary

Market Research Analysts collect process and analyze data to assist in the marketing of products and services. They conduct research on a topic, product or service using design surveys, questionnaires and other methods for obtaining data, and organizing the dissemination and collection of these documents. They also supervise the staff that collects these documents. They may also conduct one-on-one interviews or focus groups, and undertake administrative tasks.

Markets Research Analysts assess consumer preferences in order to help organizations decide how to shape, advertise, and market their products and services. Analysts utilize surveys, focus groups, and interviews to gather data. They present their findings through charts, graphs, and other visual means to executives and clients in order to help them make better informed decisions about product introductions, modifications, and marketing campaigns.

Market Research Analysts interpret the data they have collected and organize this information into statistical tables and reports. Their analyses and research create a visual of industry trends and of competitors so that organizations can predict how products and services will fare in the marketplace.

Many Market Research Analysts work for consulting firms which are hired on a contract basis. Others work directly for employers as part of the marketing team at consumer and product firms. The industries that most frequently employ market research analysts and provide the highest wages include management, scientific, and technical consulting services; computer systems design services, and advertising / public relations services.

Work Environment

Market Research Analysts usually work in an office environment. They are often required to travel locally, interstate or overseas in order to meet with clients to conduct research, or to attend training or conferences. They usually work where there are large populations, such as cities so that they can gather as much data as possible, but may also be required to conduct research in regional areas from time to time. They may also conduct online market research, which may collect data from a wider cross-section of people. Market research analysts need to be familiar with both qualitative and quantitative research methods. Most market research analysts work full time during regular business hours. Some, however, work under pressure of deadlines and tight schedules, which may require longer hours.

Entry Level Education

Bachelor’s/ Master’s Degree in Statistics, Math, and Computer Science or in Business Administration, the Social Sciences, or Communications.

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