Career as a Brand Manager


Summary

Brand management begins with having a thorough knowledge of the term “brand”. It includes developing a promise, making that promise and maintaining it. It means defining the brand, positioning the brand, and delivering the brand. Brand management is nothing but an art of creating and sustaining the brand. Branding makes customers committed to your business. A strong brand differentiates your products from the competitors. It gives a quality image to your business.

Brand management includes managing the tangible and intangible characteristics of brand. In case of product brands, the tangibles include the product itself, price, packaging, etc. While in case of service brands, the tangibles include the customers’ experience. The intangibles include emotional connections with the product / service.

Brand management involves not only creating a brand, but also understanding what products could fit under the brand of a company. A brand manager always must keep its target market in mind when conceiving new products to take on the company’s brand or working with analysts to decide what companies to merge with or acquire. A car manufacturing company that merges with a clothing retail company is hard to fathom and may lead to a disaster for a company’s bottom line if the reasoning behind its decision is nonsensical.

Work Environment

Brand managers are responsible for ensuring that the products, services and product lines that fall under their domain resonate with current and potential customers. To do so, these professionals continuously monitor marketing trends and keep a close eye on competitive products in the marketplace. They also regularly meet with clients and senior management, and they oversee a team of junior marketers. Brand Managers are responsible for more than executing marketing campaigns; they are also in charge of managing and developing P&L and driving market growth. Strong analytical skills, business savvy and the ability to multitask are all essential.

Entry Level Education

Bachelor's degree in Marketing or Business

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