Career as an Advertising and Promotions Manager


Summary

Advertising Managers create interest among potential buyers of a product or service for a department, for an entire organization, or on a project basis. They work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Promotions Managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Their Responsibilities include work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media. They plan advertising and promotional campaign also advertising, including which media to advertise in, such as radio, television, print, online media, and billboards. They also initiate market research studies and analyze their findings to understand customer and market opportunities for businesses.

Advertising and Promotions Manager works closely with marketing department. Promotions managers accomplish task through direct contact with merchants, distributors and clientele.

Work Environment

Advertising account executives generally work in offices for specialist advertising agencies or within an organization’s advertising division. They regularly meet with clients at their workplaces. Advertising executives usually work as part of a team, which may include an art director, copywriters and graphic designers. Because the Work of advertising, promotions, and marketing managers directly affects a firm’s revenue; they typically work closely with top executives. The jobs of advertising, promotions, and marketing managers are usually stressful, particularly near deadlines. They may travel to meet with clients or representatives of communications media. Most advertising account executives work long hours, often which means early mornings, into the evening and on weekends.

Entry Level Education

Bachelor's and/or Master's Degree in Advertising, Promotions, and Marketing Management or Business related area.

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