An Advertising Manager is someone who plans and directs the promotional and advertising campaigns of companies
in order to generate interest in a product or service. They work with art directors, sales agents, and financial staff
members in order to develop and execute these campaigns, and will often act as liaisons between agencies and
clients. Often, an advertising manager serves as a liaison between the client requiring the advertising and an
advertising or promotion agency that develops and places the ads. In larger organizations with an extensive
advertising department, different advertising managers may oversee in-house accounts and creative and media
services departments. General activities for this occupation include forming and directing the business' strategy for
advertising, implementing advertising campaigns and supervising various advertising-related departments. During a
specific advertising campaign, a manager must estimate the campaign's budget and approve the advertising
material, as well as evaluate the campaign's overall performance following its conclusion.
Advertising account executives generally work in offices for specialist advertising agencies or within an organization’s
advertising division. They regularly meet with clients at their workplaces. Advertising account executives usually
work as part of a team, which may include an art director, copywriters and graphic designers. Work is pressurized as
different advertising companies often compete for the same client account, and then have to meet client
requirements within strict deadlines. Most advertising account executives work long hours and often which means
early mornings, into the evening and on weekends.
Entry Level Education
Bachelor’s/ Master’s Degree in Advertising, Marketing, Journalism or Mass Communication.